Participants in the Olympic Torch Relay had a chance to cool off with a Coke during the running of the Olympic torch from Los Angeles to Atlanta ... and 1,200 cities in between.
Anheuser-Busch Inc. is stepping up its ongoing support for the NASCAR race series this year by issuing four limited-edition beer cans that highlight four famous racetracks on the NASCAR circuit.
The familiar fire-engine red Budweiser identity is boldly displayed in the form of the NASCAR Pool Table Lamp. The lamp acts as a platform for the 36-inch replica of Anheuser- Busch Inc.'s race-day-ready Monte Carlo stock car.
Although it created many new point-of-purchase pieces for its sponsorship of the 1996 Summer Olympics, Anheuser-Busch also updated some of its perennial pieces. The brewer's Privilege Neon sign is updated with an Olympics panel.