Viewpoint

I remember my path to purchase history fairly well, so I don’t have to worry about repeating it.

It’s officially been christened – 2020 is the year of the “Shecession.” 

The gathering of women, and certainly business leaders such as those we honored during the Women of Excellence Awards ceremony, is how we’re going to make a difference and change the paradigm – by showing up, sharing our stories and putting our heads and hearts together to work toward true equality

When I heard the news that Citigroup had become the first major financial institution in the U.S. to name a woman, Jane Fraser, as its CEO, I was thrilled. These “firsts” – the women who are first through the door of the top office in their industry – are always a cause for celebration. 

I am writing this Editor’s Note just after concluding the all-new, all-virtual Path to Purchase Digital Expo.

If there is a single image that, for me, aptly illustrates the seismic changes currently taking place in our industry, it’s a shelf talker I noticed at Stop & Shop in early September.

NEW offers various resources in this unprecedented time

I wanted to use this month’s Editor’s Note to provide an update on a special industry initiative first mentioned here in August.

No one has ever accused me of having sophisticated tastes. Neither has anyone ever mistaken me for an intellectual.

Though the Latina community spans many cultures and languages, we found common ground in how it is perceived by non-Latinx co-workers, as well as how they want to shape their experience going forward.

It’s more than a little ironic that the importance of shopper marketing has been elevated during a national pandemic that severely limited the ability for brands to execute in brick-and-mortar stores.

Anyone looking for a silver lining in the unprecedented upheaval the retail industry has undergone in the last few months need look no further than our report titled "The Future Unfolding."