The U.K. retailer introduced LS Eleven Media Services, formerly known as Asda Media Partnerships, to key suppliers after appointing SMG as its new retail media partner in January.
Wakefern Media Exchange, powered by Inmar Intelligence, combines planning, activation and measurement controls for in-store marketing as well as onsite and offsite media buying in a single platform.
The regional grocer's retailer media network has partnered with Stingray to launch contextual, audio-enabled advertising tactics across 194 stores across.
London-based retail media agency SMG will manage Asda's media planning and operations functions as the grocer looks to add new digital channels and "innovative propositions."
Kroger's retail media arm now allows advertisers to activate its purchase-based audiences directly in their existing DSP seats through an exclusive partnership with The Trade Desk.
More than double the reach of digital audiences, in-store media enables brand advertisers to reach shoppers at scale, and drives measurable conversion.
The HelloFresh Media Portal, powered by Brandcrush, provides brands with better access to targeted media opportunities such as in-box sampling, inserts and online marketing.