Research outlines the modern customer journey and the growing importance of e-commerce experiences that blend physical storefronts, social media and AI.
Wakefern Media Exchange, powered by Inmar Intelligence, combines planning, activation and measurement controls for in-store marketing as well as onsite and offsite media buying in a single platform.
We're keeping the nomination window for our third annual awards program open through Feb. 16. Ideal candidates are young, accomplished professionals in omnichannel marketing.
EagleAI uses retailers’ existing customer data and machine learning algorithms to generate offers and communications created specifically for individual shoppers.
The specialty retailer is an early adopter of an integration between omnichannel ad company Clinch and data collaboration platform LiveRamp that brings another layer of insights to campaigns that are tied to an offline action.
$300 million this year is for store renovations, including clearer navigation, new aisle markers and enhanced signage and displays at 55 locations, among them the retailer's “store of the future” in Ontario.
Experts from Coca-Cola Southwest Beverage and media company Tag will share case studies and tips for leveraging key touchpoints to win consumer attention and deliver exceptional omnichannel experiences.
The retailer is building on its move that allowed MAP advertisers to attribute in-club purchases for search and sponsored product ads by rolling out additional design, targeting and usability features.