Path to Purchase Marketer Newsletter Archives
The Institute's monthly e-mail newsletters highlight new content added to the Institute's website, including research, audio-enabled presentations, image galleries and trends articles. Archived issues of the Path to Purchase Marketer appear below. The Institute also sends out periodic Spotlights that recap some of the most popular articles on the Institute website.
E-mail Newsletter Archives
- Best Practices in Shopper Marketing Measurement, Part 5: Measuring Retail Collaboration (August 2012)
- Best Practices in Shopper Marketing Measurement, Part 4: Integrating Metrics (July 2012)
- Special Report: Emerging Trends in Online Grocery Shopping (June 2012)
- Lecture Hall: Mike Rowe Dishes the Dirt on Branding (May 2012)
- Shopper Marketing Effie Awards 2012 Winners (April 2012)
- Research: "Purchase Influences in Club Stores" (March 2012)
- Seasonal Store Check: Super Bowl 2012 (February 2012)
- Store Check: A New 'Look' for Walgreens (January 2012)
- Shopper Marketing Trends Report 2012 (December 2011)
- Seasonal Store Check: Breast Cancer Awareness Month (November 2011)
- The Design of the Times Awards Gallery (October 2011)
- The Institute Clarifies Its Path (September 2011)
- Store Check: Walmart Express (August 2011)
- Effie Case Studies (July 2011)
- Spotlight on the Effies (June 2011)
- Mobile is the Shopper Marketing 'Game Changer' (May 2011)
- SymphonyIRI's New Product Pacesetters (April 2011)
- Kroger, Big and Small (March 2011)
- Upward Mobility (February 2011)
- King for a Day (January 2011)
- Stocking Stuff (December 2010)
- Shopper Marketing Side Effects (November 2010)
- A Conjoint Analysis of Chicken Salad (October 2010)
- Expo Exposé (September 2010)
- Stumbling Along the Path to Purchase (August 2010)
- Unconscious Reasoning (July 2010)
- P&G Would Look Good in Pinstripes (June 2010)
- Sound Bites with Flavor (May 2010)
- Two Shippers That Pass in the Night (April 2010)
- At the Summit: 10 for '10 (March 2010)
- Molehill Enhancement Exercises (February 2010)
- A Final 'Auld Lang Syne' to 2009 (January 2010)
- A Lasting Impact (December 2009)
- Shopper Marketing in Black and White (and Pink and Orange) (November 2009)
- Expo Retrospective (October 2009)
- Expo Undercurrents (September 2009)
- At Least the Price is Right (August 2009)
- Keys to Shopper Marketing: People and Products (July 2009)
- Talking Back (June 2009)
- Taking Things Personally (May 2009)
- What 'Shopper Marketing' Means to Me (April 2009)
- Summit Suppositions (March 2009)
- No Promises Broken with P.R.I.S.M. (February 2009)
- Fitness Training (January 2009)
- Holiday Cheers (December 2008)
- Betting on Collaboration (November 2008)
- Remedial Shopper Marketing (October 2008)
- Hey, Get Your Own "Purchase Decision" Level (September 2008)
- Not Just Kid Stuff (August 2008)
- Word Play (July 2008)
- Defining Moments (June 2008)
- Springing to Mind (May 2008)
- When Shopping Was a Pleasure (April 2008)
- Trade Talk (March 2008)
- Thinking Big (February 2008)
- New Year, New Look (January 2008)
- Playing Cards (December 2007)
- Fresh Ideas (November 2007)
- Pink-Colored Glasses (October 2007)
- Theories of Evolution (September 2007)
- Kidding Around (August 2007)
- Summer School (July 2007)
- Light Reading, Heavy Issues (June 2007)
- In Media Res (May 2007)
- Insighting a Riot (Apr. 2007)
- Sustained Momentum (Mar. 2007)
- A Method to the Madness (Feb. 2007)
- Clicking Through 2006 (Jan. 2007)
- Nielsen Becomes the Standards Bearer (Dec. 2006)
- An Immodest Proposal (Nov. 2006)
- Cause and Effectiveness (Oct. 2006)
- Wishful Thinking (Sep. 2006)
- Signs of the Times (Aug. 2006)
- Changing the Subject (Jul. 2006)
- Ancient History (Jun. 2006)
- Going Mainstream (May 2006)
- New Bathwater, Same Baby (Apr. 2006)
- Industry Landscaping (Mar. 2006)
- In-Store Inferiority Rant XL (Feb. 2006)
- Broader Thinking About Narrowcasting (Jan. 2006)
- What You Wish For (Dec. 2005)
- The Force Is with Us (Nov. 2005)
- Dancing in the Aisles (Oct. 2005)
- The Halo Effect (Sep. 2005)
- Lessons in Collaboration (Aug. 2005)
- Best Endcap in a 'Supporting' Role (Jul. 2005)
- In the Driver's Seat (Jun. 2005)
- Think 'Quick' (May 2005)
- Redefining the Store -- With Care (Apr. 2005)
- Purple Reign (Mar. 2005)
- I Guess This Stuff Works (Feb. 2005)
- Kudos, Without Canapés (Jan. 2005)
- Rating Retailers (Dec. 2004)
- The Season of Shrek (Nov. 2004)
- Arriving Late at Target (Oct. 2004)
- One Step at a Time (Sep. 2004)
- A Picture's Worth (Aug. 2004)
- Your Ad -- and Product -- Here (Jul. 2004)
- Checking in with Wal-Mart (Jun. 2004)
- Changing Channels (May 2004)
- News in Review (Apr. 2004)
- Seeing is Believing (Mar. 2004)
- Fanfare for the Common Man (Feb. 2004)
- Looking for Answers (Jan. 2004)
- A Dollar for Your Thoughts (Dec. 2003)
- The Legend of P-O-P (Nov. 2003)
- Prilosec: One for the Record Books (Oct. 2003)
- Best of Intentions, Worst of Results (Sep. 2003)
- The Truth About Integration (Aug. 2003)
- Knowledge is Served in Many Ways (Jul. 2003)
- Informed is Forearmed (Jun. 2003)