Publications

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Shopper Marketing

Published 12 times a year, Shopper Marketing is the leading information source for news and information surrounding the shopper marketing industry. Each month more than 18,000 marketers, manufacturers, agencies and retailers of consumer products or services who buy and specify in-store marketing solutions turn to Shopper Marketing to learn about the latest insights, data and trends surrounding the industry.

Manage your subscription to Shopper Marketing Magazine.

Winning at Retail: Insights from 35 Years of Packaging & Shopper Research

Winning At Retail shares insights, case studies and lessons learned from thousands of studies conducted by Perception Research Services, the leading company in packaging and shopper marketing research. Download an order form to order a copy of the book for $29.95 each plus tax and shipping.

Digital

popdesign.com

As the industry's premier online resource, popdesign.com offers indispensable information for virtually every point-of-purchase need. Updated daily, popdesign.com features current product news, the latest in-store merchandising ideas, technologies and tools and a multitude of cutting-edge materials, components and schematics.

Newsletters

Shopper Marketing Newswire

Delivered weekly to a powerful audience of brands, retailers, agencies and solution providers, Shopper Marketing Newswire offers personnel updates, company news, research/data reports, path-to-purchase innovations, co-marketing initiatives across FDM and specialty chains and more.
Sample newsletter.

This Week in P-O-P Design

Delivered weekly, This Week in P-O-P Design provides the latest news about products and materials for P-O-P producers and designers.
Sample newsletter.

The Path to Purchase Marketer

This monthly, members-only e-newsletter highlights new content added to the Institute's website, including research, audio-enabled presentations, image galleries and trends articles. The Institute also sends out periodic  Spotlights that recap some of the most popular articles on the Institute website.
Sample newsletters.

Special Reports and White Papers

• Shopper Marketing Trends Report 2013 (December 2012)
• A Game Plan for P-O-P Excellence (October 2012)
• The New Aisle: Emerging Trends in Online Grocery Shopping (June 2012)
• Shopper Marketing Trends Report 2012 (December 2011)
• Digital Duets: Collaborative Marketing Strategies Along the New Path to Purchase (September 2011)
• Upward Mobility: Developing an Effective Mobile Shopper Marketing Strategy (February 2011)
• Shopper Marketing Trends Report 2011 (December 2010)
• Five Steps to Improve Shopper Marketing Impact (October 2010)
• Clicking Through the Path to Purchase: Best Practices in Digital Shopper Marketing (September 2010)
• CPG Report: Common Characteristics of Leading Companies (July 2010)
• Shopper Marketing Best Practices: A Collaborative Model for Retailers and Manufacturers (April 2010)