The position of National Manager, Field Merchandising, will provide leadership for the field-based merchandising execution team and will partner with the Sales, Marketing, Channel & Retail Activations organizations to:
•Build a field based execution team that can deliver against SCEA’s needs in the area of retail initiative execution, product advocacy, interactive display support, and retailer events
•Develop coverage plans and manage staffing, training, and performance management of all field based merchandising execution personnel
•Recognize opportunities at key retailers and develop solutions that support PlayStation Product Marketing and Sales to drive sales of PlayStation product thru the retail channel
•Provide strategic direction to District Merchandising Managers for management of district and territory level merchandising personnel
•Develop retailer relationships that foster the accomplishment of SCEA goals and objectives at all retailers
•Help close the communications loop for all key partners that drive and support PlayStation at retail
•Organize the production and delivery of retail and competitive reporting to educate and inform HQ partners on the opportunities for PlayStation products in the retail channel
•Drive the adoption of data driven field management to ensure the allocation of time and company resources are working against the best ROI opportunities
Qualifications:
•Requirements include providing leadership to a variety of partners and employees within the Retail Activations, Channel, Marketing, and Sales Departments as well as with retail partners
•Must have a strong sense of strategic priorities and ability to motivate a team to perform to priorities
•The National Manager, Field Merchandising, must have a well-defined ability to operate within a complex organizational structure and bring a highly developed sense of customer service to all aspects of the job
•Should be able to present to large groups and to lead smaller work group meetings
•Daily responsibilities include management of overall field force to time and mileage budgets while delivering needed results against key initiatives; will interact with designated Human Resources contacts on staffing/hiring and performance management needs
•Will interact with key departments within SCEA that provide support for the Retail Activations Dept. including Payroll, Finance, IT, Legal, Channel Marketing, Product Marketing as necessary; will provide back up support to District Managers as needed during PTO or other situations where support may be needed
•Must be proficient with Lotus Notes or similar, Excel, Word, and PowerPoint
•Must have a full understanding of the complexities of providing support and service to functioning interactives and other dedicated displays in a retail environment
•Must recognize the importance of product advocacy at retail and understand how to build programs that deliver effective consumer and retailer training on PlayStation products
•Must have strong analysis and reporting skills as well as an understanding of the sales process and systems in key retailers
•Must be able to evaluate and project the appropriate coverage model and adjust as necessary; this may include an entirely internal workforce, a hybrid internal/contractor work force, or an entirely contractor work force
•Must have the ability to plan Merchandising coverage models to accomplish varying goals
•Must be able to provide guidance and leadership to District Merchandising Managers and external labor vendors on how to accomplish goals
•Must be able to work project plans that establish benchmarks, monitor progress, and deliver results
Required Experience / Education:
•At least 10 years experience in a retail environment at the national level
•A dgree from a four-year college (i.e., BA, BS) or equivalent
Preferred Experience / Education:
•A Master's degree or equivalent
Contact: Sarah McRae, sarah_mcrae@playstation.sony.
Sony Computer Entertainment America LLC (SCEA) is responsible for keeping PlayStation® growing and thriving in the United States, Canada and Latin America. Based in Foster City, California, SCEA serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Corporation of America Inc.
It is SCEA's policy to provide equal employment opportunity for all applicants and employees. SCEA does not unlawfully discriminate on the basis of race, color, religion, gender, gender identity, marital status, age, disability, veteran status, sexual orientation, national origin, or any other category protected by applicable federal and state law. SCEA also makes reasonable accommodations for disabled applicants and employees.
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