Director, In-Store Marketing

Position purpose is to lead/manage the development and execution of all things related to in-store marketing and merchandising for products in all channels. Objective of the position is to create LG “best in class” in-store & merchandising materials that are flawlessly executed to the particular parameters/guidelines specific to the national account(s) retail environment, that also ladder up to overall LG in-store marketing strategies.

Responsibilities:

• Develop & negotiate win/win outcomes with retailers that accomplish both retailer and LG in-store strategies
• Uncover & discern category shopper insights, and develop key activations that leverage the insights
• Manage agencies and vendors to develop “best in class” work, including (but not limited to):
• Develop flawless execution process working with national accounts internal processes and LG KAM teams
• Communicate regularly with all internal & field stakeholders & Sr. Management as required including: Brand Mktg, Product Managers, 3rd party merchandising groups, LG trainer group, and LG sales KAM teams about in-store & merchandising activities
• Develop sell-thru analysis approved process so that every new in-store activation is subjected to a rigorous ROI analysis
• Act as central POC for Sales Team to deliver all necessary elements for successful launch of products from floor set date to 30 days past set
• Project & manage budgets and monitor executions against same, all the way thru final execution/billing
• Develop & execute key test/learn projects to feed innovation pipeline for future best in class shopper marketing
• Effectively manage team of three across broad scope of activities, providing mentorship, leadership, and career development paths

Internal or External Vocational Experience:

• POP Production experience required
• Extensive experience with retail executions of in-store marketing programs required
• Knowledge of Nat’l account channels preferred

Resumes/applications can be emailed to David VanderWaal, Director of Brand Marketing, Home Appliances, at david.vanderwaal@lge.com.