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Design of the Times

The Path to Purchase Institute announced the winners in the 2013 Design of the Times Awards competition at a special reception Oct. 9 during the Shopper Marketing Expo in Chicago. Nintendo of America took home the "Best of the Times" award for its Wii U Interactive Display Program designed by Frank Mayer and Associates Inc. and AGI In-Store.

A printable list of winners is attached at right. Links to images and full contest declarations follow below (Institute membership required).

Final judging to determine which entries received gold, platinum or Best of the Times awards took place Oct. 8 on the Expo show floor, with the winners announced at the Design of the Times Awards Reception and Ceremony the following night. All winners are showcased in the Design of the Times Gallery on the Expo show floor.

Fifty judges convened Aug. 7 at the Path to Purchase Institute headquarters in Chicago for first-round judging of the nearly 230 entries competing in the 18th annual competition, which celebrates the most inspiring and creative in-store campaigns and tactics of the previous year. The judges selected 123 entries to vie for the top awards in the competition’s eight retail channels: supermarket/grocery, consumer electronics, convenience, drug, home center/hardware, mass merchandiser, specialty and sporting goods. Click here to view a complete gallery of all contest entrants.

2013 Best of the Times Winner

Title Client Company Entrant Company Retail Category
Wii U Interactive Retail Display Program Nintendo of America Frank Mayer and Associates Inc. and AGI In-Store Mass Merchandisers

 

2013 Platinum Winners

Title Client Company Entrant Company Platinum Category
Wii U Interactive Retail Display Program Nintendo of America Frank Mayer and Associates Inc. and AGI In-Store Mass Merchandisers
Nabisco Brighten Your Holiday Traditions Displays Mondelez International Eastwest Marketing Group and International Paper Supermarkets/Grocery
AXE Apollo Astronaut Easel Floorstand Unilever RockTenn Merchandising Displays Drugstores
EA Sports Interactive In-Line Display Electronic Arts RockTenn Merchandising Displays Consumer Electronics
Take Note of Color Endcap 3M Company Great Northern Corp. and Go East Specialty

 

2013 Design of the Times Winners

Mass Merchandisers Client Company Entrant Companies Award
Wii U Interactive Retail Display Program Nintendo of America Frank Mayer and Associates Inc. and AGI In-Store Best of the Times
Imaginext Dragon Castle Fisher-Price Darko Gold
Hasbro Avengers Hero In-Aisle POS Hasbro Inc. TimBar Packaging & Display, POP Division Gold
Hasbro Furby Endcap Hasbro Inc. TimBar Packaging & Display, POP Division Gold
Mattel Hot Wheels Racetrack Dump Bin Mattel Inc. Great Northern Corp. Gold
ZzzQuil Sleep-Aid Launch Procter & Gamble Arc Worldwide/Leo Burnett and Menasha Packaging Gold
Cepacol Sensations Launch PDQ Reckitt Benckiser Menasha Packaging Gold
Sharp 80" LED TV Endcap Sharp Electronics Menasha Packaging Gold
The Avengers Extravaganza Walt Disney Studios RockTenn Merchandising Displays Gold
Lite Brix Interactive Diorama Cra-Z-Art The Display Connection Silver
JKY by Jockey Target Launch Jockey International Inc. TPN Silver
Simply Asia TOTO Pallet McCormick & Company RockTenn Merchandising Displays Silver
Mega Brands Build 'N Style Barbie Mansion Mega Brands The Display Connection Silver
Paper Mario Launch Pad Nintendo of America Bay Cities Container Corp. Silver
Emergen-C Dump Bin Pfizer Consumer Healthcare RockTenn Merchandising Displays Silver
Pantene Expert Collection Beauty Station Procter & Gamble The Integer Group Silver
Robert Bosch Steel Tech Wiper Endcap Robert Bosch Sonoco Display and Packaging Silver
AutoInsurance.com Walmart Display Tranzact RockTenn Merchandising Displays and Saatchi & Saatchi X Silver
Dove Men+Care Power Wing Unilever RockTenn Merchandising Displays Silver
Vaseline Spray & Go Launch Campaign Unilever Sonoco Display and Packaging Silver
Vizio Home Theater Demonstration Display Vizio Cornerstone Display Group Silver
Hallmark Connections Environment Walmart Hallmark Cards Inc. Silver
Cinderella Display Program Walt Disney Studios RockTenn Merchandising Displays Silver
Sally Hansen Insta-Dri Walmart Display Coty Menasha Packaging Bronze
Hasbro Furby Full Pallet Hasbro Inc. TimBar Packaging & Display, POP Division Bronze
Hunger Games Floor Display Lions Gate Cornerstone Display Group Bronze
Barbie Mega Bloks Header Mega Brands Inc. Great Northern Corp. and New Creature Bronze
Nikon D5200 Costco Corner Unit Nikon Corporation Carolina Container Co. Bronze
Prevacid Perks Walmart Endcap Novartis Consumer Health Menasha Packaging Bronze
Sylvania Energy-Saving Video Display Osram Sylvania Artisan Complete Bronze
Target CoverGirl HotSpot Tray Procter & Gamble Arc Worldwide/Leo Burnett Bronze
Vidal Sassoon Launch Procter & Gamble Arc Worldwide/Leo Burnett Bronze
Olay Regenerist Shelf Display Procter & Gamble Mechtronics Corp. Bronze
Time Warner 3-Pocket Power Wing Time Warner Great Northern Corp. Bronze
       
Supermarket/Grocery Client Company Entrant Companies Award
Nabisco Brighten Your Holiday Traditions Displays Mondelez International Eastwest Marketing Group and International Paper Platinum
Operation Slim Jim Activation ConAgra Foods Inc. TRIS3CT Gold
Kraft S'mores Half Pallet Display Kraft Foods Menasha Packaging Gold
Champagne & Spirits Luxury Portfolio Center Moët Hennessy USA Origin LLC Gold
Vaseline Spray & Go Launch Floorstand Unilever Sonoco Display and Packaging Gold
Jack Daniel's Grill Out Half Pallet Brown-Forman Brown-Forman, H.J. Heinz Co., InnerWorkings, Draftfcb Silver
Colgate Luminous White Spectacular Colgate-Palmolive Columbia Straza Designers Silver
Colgate Smile Experience Kiosk Colgate-Palmolive Columbia Straza Designers Silver
Colgate Total 12 Aisle Brand Colgate-Palmolive Columbia Straza Designers Silver
Cheetos Minion Mayhem Family Road Trip Frito-Lay Inc. The Marketing Arm Silver
Oreo Cookie vs. Creme Displays Mondelez International Eastwest Marketing Group and International Paper Silver
Nabisco One Direction Snack Sensations Displays Mondelez International Eastwest Marketing Group and International Paper Silver
Maggi Brand Center Display Nestlé de Columbia Straza Designers Silver
Mucinex Video Relief Center for Meijer Reckitt Benckiser Menasha Packaging and Eastwest Marketing Group Silver
Ice Age: Continental Drift Holiday Shipper 20th Century Fox Cornerstone Display Group Bronze
Colgate Total Floorstand Colgate-Palmolive Columbia Straza Designers Bronze
Ball Park Cheeseburger Sliders Freezer Cling Hillshire Brands Co. Hillshire Brands Co. Bronze
Kraft A1 Dry Rub and Sauce Shipper Kraft Foods Menasha Packaging and East West Marketing Bronze
Energy Efficient Lighting Shade Osram Sylvania Ad-Tech, LLC. Bronze
       
Drugstores Client Company Entrant Companies Award
AXE Apollo Astronaut Easel Floorstand Unilever RockTenn Merchandising Displays Platinum
Walgreens J&J Medicine Cabinet Johnson & Johnson International Paper Gold
ZzzQuil Sleep-Aid Shelf Tray Procter & Gamble Arc Worldwide/Leo Burnett and Menasha Packaging Gold
Walgreens 2013 May Custom One Unit Johnson & Johnson RockTenn Merchandising Displays Silver
CoverGirl 2013 What's New Campaign Procter & Gamble RockTenn Merchandising Displays Silver
Duracell Mini Tower Displays Procter & Gamble RockTenn Merchandising Displays Silver
Coconut & Cotton Palmolive Glorifier Colgate-Palmolive Columbia Straza Designers Bronze
Rimmel London Look Walgreens Etagere Coty Menasha Packaging Bronze
Someday by Justin Bieber Launch Etagere Elizabeth Arden Sonoco Display and Packaging Bronze
BelVita Display Kraft Foods, LLC Meridian Display Bronze
L'Oreal Walgreens New Item Tower L'Oreal Cosmetics Pratt Bronze
SensatioNail Island Fever Counter Unit Pacific World Menasha Packaging Bronze
Pantene Expert Collection Floorstand Procter & Gamble Arc Worldwide/Leo Burnett Bronze
Tim Gunn PCA Campaign Procter & Gamble Arc Worldwide/Leo Burnett Bronze
Vaseline Spray & Go Launch Counter Unilever Sonoco Display and Packaging Bronze
Taylor Swift Store at Walgreens Launch Walgreens Menasha Packaging Bronze
Walgreens Bus/Haunted House Promotion Walgreens Menasha Packaging Bronze
       
Convenience Stores Client Company Entrant Companies Award
On the Road Again Cooler Coca-Cola Coca-Cola Silver
Olay Fresh Effects Shelf Display Procter & Gamble Mechtronics Corp. and Arc Worldwide Bronze
       
Consumer Electronics Stores Client Company Entrant Companies Award
EA Sports Interactive In-Line Display Electronic Arts RockTenn Merchandising Displays Platinum
Belkin WeMo Product Launch Endcap Belkin International Corp Trans World Marketing Gold
Sprint Holiday Standee Sprint Arc Worldwide/Leo Burnett Gold
Kindle Experience Display Best Buy Darko and Amazon.com Silver
Go Wireless Experience Center Go Wireless Cornerstone Display Group Silver
Best Buy Windows 8 Logitech Endcap Logitech Rapid Displays Silver
Lugi's Mansion Dark Moon Display Shroud Nintendo of America Wetzel Brothers Silver
Verizon Best Buy Floorstand Verizon Meyers Retail Marketing Solutions Silver
Boost Mobile NBA Game Time Campaign Boost Mobile Bay Cities Container Corp. Bronze
Logitech Best Buy Accessories Shipper Logitech Great Northern Corp. Bronze
Lego City Endcap Shroud Nintendo of America Wetzel Brothers Bronze
Norton Avengers Floorstand Norton Arc Worldwide/Leo Burnett Bronze
Nano Tech Hair Care Dryer Display Panasonic Corp. Best Project Co. Ltd. Bronze
Sony Xperia Tablet Z Display Kit Sony Corp. Best Project Co. Ltd. Bronze
       
Home Centers/Hardware Stores Client Company Entrant Companies Award
Moen MPact and Duralock Display Moen Inc. Downing Retail Display Gold
Shaw Caress Residential Carpet Collection Shaw Industries Inc. Harbor Industries Inc. Silver
LG Washer/Dryer Endcap LG Design Phase Inc. Bronze
Milwaukee Tool M18 Fuel Standee Milwaukee Electric Tool RockTenn Merchandising Displays Bronze
       
Sporting Goods Stores Client Company Entrant Companies Award
Columbia Landphibious Shoe Riser Columbia Sportswear Rapid Displays Gold
Gander Mountain Fishing Line Wall Pure Fishing Corp. Great Northern Corp. Gold
LIV/Giant Display Giant Bike Landaal Packaging Systems Silver
Goal Zero Mobile Floorstand Goal Zero Great Northern Corp. Silver
Dicks Sporting Goods Trilene Endcap Pure Fishing Corp. Great Northern Corp. Silver
Callaway Golf Metal-X Display Callaway Golf Rapid Displays Bronze
       
Specialty Retailers Client Company Entrant Companies Award
Take Note of Color Endcap 3M Company Great Northern Corp. and Go East Platinum
Staples Post-It Planogram Refresh 3M Company RockTenn Merchandising Displays Gold
Anon Goggle Display Burton Snowboards Inc. Innovative Marketing Solutions Inc. Gold
Rex Goliath Giant Rooster Constellation Brands Bish Creative Display Gold
BluTek Headboard Display Kingsdown Inc. RockTenn Merchandising Displays Gold
McDonald's Premium McWrap 3-D Kiosk McDonald's Arc Worldwide/Leo Burnett and Rapid Displays Gold
Paper Mario Floor Display Nintendo of America Bay Cities Container Corp. Gold
Heritage and Technology Cubes Counter Display Timberland Timberland Gold
3M 'Unroll Something Amazing' Half Pallet 3M Company Great Northern Corp. Silver
3M Paint Defender AutoZone Launch Tray 3M Company Menasha Packaging Silver
Tito's Handmade Vodka Mix it Up Display 5th Generation Inc. GAP Promotions Silver
Babies 'R' Us Baby Bottle LED Display Babies 'R' Us Americhip Silver
Animated Polar Bear Floorstand Bath and Body Works Rapid Displays Silver
Branded Outfitter and Mannequin Stand Cabela's The Carlson Group Silver
Heineken Magic Mirror Heineken USA The Display Connection and G2/Archway Silver
Matchbox Big Boots Demonstrator Mattel Inc. Darko Silver
Subaru Digital Showroom Subaru of America DCI-Artform Silver
Batch 19 Sign Tenth & Blake The Integer Group and Madden Communications/May Group Intl. Silver
Time Warner Cable Passion Focal Display Time Warner Cable Reality Interactive Silver
Akari AX.11 Motorcycle Visor Insert Alphamicron Downing Retail Display and Alphamicron Bronze
Case-Mate Retail Program Case-Mate Synsor Corporation Bronze
Duracell Powermat Demo Unit Duracell The Integer Group and Kosakura Bronze
Furminator Petco Endcap Furminator Compass Display Group Bronze
Woodford Reserve Floor Display ImageSeller Compass Display Group Bronze
Herculiner Truck Bed Liner Floorstand Old World Industries Menasha Packaging Bronze
Sunglass Holiday Front Window Sunglass Hut Meyers Retail Marketing Solutions Bronze
Nutro Cat Gravity Feed Display The Nutro Company Cornerstone Display Group Bronze

 

Source: Path to Purchase Institute

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