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Daily Field Reports (i)
Safeway Indulges Magnum

Safeway Indulges Magnum August 21, 2014

Safeway is shining a spotlight on Unilever’s Magnum in stores and online. On chain home pages, the rotating carousels typically reserved for the grocer’s own programs included an…

J&J Gives Walgreens Its MTV August 20, 2014

Walgreens hosted an exclusive sweepstakes from Johnson & Johnson this summer that awarded a trip to Los Angeles to attend the "MTV Video Music Awards" on Aug. 24. Consumers entered…

Target Heads Back to Class on the Up & Up August 19, 2014

Target bolstered its product offering and e-commerce aids in preparation for a back-to-school season that kicked off with a new cause effort.…

Dollar General Also Wants Family Dollar August 19, 2014

8/21 Editor's Update: Family Dollar rejected Dollar General's proposal and reaffirmed its support of the merger agreement with Dollar Tree. Dollar General made an offer to buy…

Rite Aid Recruits Tech-Savvy Students August 18, 2014

Rite Aid continued to broaden its seasonal product offerings by focusing its back-to-school efforts on consumer electronics and fashionable dorm-room essentials for returning college students.…

Walgreens' BTS Activity Gets a Shot in the Arm August 15, 2014

Walgreens made the second flight of its “Get a Shot, Give a Shot” cause campaign the centerpiece of its back-to-school marketing this year. The retailer has promised to donate the…

Mills Gives Meijer Plenty of 'Box Tops' for BTS August 14, 2014

Meijer kicked off back-to-school season with a series of promotions leveraging General Mills' evergreen "Box Tops for Education" cause program. A July 24 circular feature offered…

Walmart Plugs in for Back to School August 13, 2014

Walmart expanded its assortment of consumer electronics in time to make a big category push as part of its back-to-school marketing campaign.…

From the Glossary (i)

Case count method

The practice of accepting a wholesale delivery based on the number of cases listed in the invoice rather than by an actual count of the cases delivered.

Summit 2015 Call for Speakers
Recent Promotional Activity (i)

Sony Walmart 'Be A Hero' Contest

August 13, 2014 Sony Walmart 'Be A Hero' Contest

Walmart is hosting an exclusive back-to-school-themed “Be A Hero” contest from Sony Pictures Home Entertainment to tie in to the home video release of The Amazing Spider-Man 2. Consumers enter from Aug. 5 through Sept. 15 by tweeting a live link to a YouTube video explaining why their school is amazing. A panel of judges will choose five grand-prize winners to receive a pep rally with a visit from Spider-Man and 100 others to receive a recorded audio greeting from the character for their schools.

Quaker Walmart Back-to-School Incentive

August 13, 2014 Quaker Walmart Back-to-School Incentive

PepsiCo’s Quaker is running an exclusive back-to-school promotion at Walmart. The brand is promising a $5 store e-gift card with purchase of $15 worth of its products from July 1 through Sept. 30. Customers redeem the offer through New York-based TPG Rewards by submitting a photo of their qualifying receipt via text or email. Supporting banner ads running throughout link to Quaker’s brand showcase, where a rotating carousel ad also plugs the incentive.

Staples P&G 'brandSaver' Promotion

July 28, 2014 Staples P&G 'brandSaver' Promotion

In what may be its first-ever tie-in to Procter & Gamble's brandSaver FSI event (see Related Articles), Staples spotlighted deals on Febreze, Brawny, Charmin, Gain Flings and Tide Pods in its July 27 circular. The feature also directed consumers to Sunday newspapers to find a coupon for Febreze.

Ahold P&G Back-to-School Promotion

July 28, 2014 Ahold P&G Back-to-School Promotion

Ahold USA’s Stop & Shop, Giant-Landover and Giant-Carlisle chains tied in to Procter & Gamble’s July 27 brandSaver FSI drop (see Related Articles) with a back-to-school-themed insert in July 25/27 circulars.

The four-page insert promised store loyalty cardholders $4 off the purchase of four P&G products while directing them to brandSaver to find additional savings. Among the featured brands were Olay, Crest, Pantene, Gillette, Ivory, Herbal Essences, Always, NyQuil and Pepto-Bismol.

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