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Daily Field Reports (i)
AB Acquisition Has Coffee with Kraft

AB Acquisition Has Coffee with Kraft December 17, 2014

AB Acquisition is enjoying an exclusive launch window for a new product Kraft Foods Group launched in collaboration with McDonald's: packaged McCafe coffee. The packaged coffee line hit…

PetSmart Going Private December 16, 2014

PetSmart announced Sunday that it has agreed to be bought for $8.7 billion by a consortium led by London-based private equity firm BC Partners. The consortium will pay $83 per share in cash,…

Ahold Asks for Digital Loyalty for the Holidays December 15, 2014

Ahold USA is encouraging loyalty cardholders to use its digital "e-bonus offers" this holiday season. A company-wide "25 Days to Stack Your Savings" promotion unveils a…

Publix Finds a New Way to 'Sprinkle Joy' December 12, 2014

Publix is encouraging consumers to perform random acts of kindness during the holiday season through a "Sprinkle Joy" campaign. Developed by Atlanta-based advertising agency 22squared,…

Walgreens' CEO Announces Retirement December 11, 2014

Walgreens president and chief executive officer Greg Wasson will retire once the retailer completes its acquisition of European pharmacy retailer Alliance Boots in the first quarter of calendar 2015. Previously,…

Walmart Appoints New COO December 11, 2014

Walmart promoted Judith McKenna to chief operating officer of its U.S. division, succeeding Gisel Ruiz, who is now executive vice president of Walmart’s international people division.…

Hallmark Helps Walgreens Talk to Santa December 11, 2014

Hallmark played a leading role in Walgreens’ holiday marketing activity this year, some of which centered on the manufacturer's Northpole line of products. Walgreens spotlighted…

Target Fights with Virtual Snowballs December 10, 2014

Target brought its digital savvy into stores this holiday season by incorporating brick-and-mortar elements into a winter-themed “Bullseye’s Playground” mobile game experience. Housed…

From the Glossary (i)

In-pack premium

A toy or other premium included inside a product's packaging. Used as a purchase incentive.

Recent Updates (i)

Unilever Target Holiday FSIs

December 17, 2014 Unilever Target Holiday FSIs

Unilever and Target teamed up for a four-page holiday FSI event dangling up to $20 in store gift cards:

Walgreens Good & Delish Sweeps

December 15, 2014 Walgreens Good & Delish Sweeps

Walgreens promoted its private-label Good & Delish snacks in November through a Thanksgiving-themed Twitter sweepstakes awarding a $15 store gift card and $85 worth of product to four winners.

On Nov. 21, 23, 24 and 25, the retailer tweeted asking for an answer to a question using a “#DelishSweepstakes” hashtag, then randomly picked the winner. The questions were:

Meijer 'Throw for Dough' Sweeps

December 11, 2014 Meijer 'Throw for Dough' Sweeps

Meijer activated its official sponsorship of the National Collegiate Athletic Association's Big Ten Conference last month with a "Throw for Dough" sweepstakes. The retailer's Facebook fans entered from Nov. 5-21. The winner received two tickets and hospitality passes to the Big Ten football championship game in Indianapolis on Dec. 6, a $200 store gift card, and the chance to compete for $25,000 during the game by throwing a football 40 yards into a Meijer shopping cart. Vancouver, WA-based Woobox handled. A home page display ad on, an ad in a Nov.

P&G Safeway 'Holiday List' Email

December 1, 2014 P&G Safeway 'Holiday List' Email

Procter & Gamble followed its December brandSaver drop (see Related Articles) by spotlighting Safeway in an email sent to members of its “P&G Everyday” online community. The email touted savings of up to $66 on a recipient's "Holiday List" and linked to coupons for brands such as Tide, Vicks NyQuil, Febreze and Swiffer available through the retailer's Just For U digital loyalty program.

A Message from the Institute

Save the Dates for Shopper Summit!

The Institute's Shopper Marketing Summit will be held March 16-18, 2015, in Schaumburg, IL. The event also includes the Shopper Marketing Effie Awards celebration and the Hall of Fame induction ceremony.

Next I-Seminar

Walking in a Shopper's Wonderland: Holiday Shopper Marketing 2014 January 15, 1:00 pm Central

I-Seminar Series

Discover the most innovative holiday shopper marketing campaigns and tactics of 2014.

Upcoming Institute Events

View full industry calendar »

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