Search

  • Follow us:


Daily Field Reports (i)
K-C, Walgreens Head Back to the Movies

K-C, Walgreens Head Back to the Movies July 28, 2014

Walgreens just wrapped an exclusive promotion from Kimberly-Clark that promised a free movie ticket with purchase of two qualifying products from Depend or Poise. Shoppers making the required…

Target Builds on Summer Black Friday July 25, 2014

Target revamped its annual summertime Black Friday promotion this year. The mass merchant changed the effort’s name from “Bonus Black Friday” to “Black Friday in July”…

Kmart Rides the 'Transformers' Buzz July 24, 2014

Kmart tied in to the June 27 theatrical release of Paramount Pictures' Transformers: Age of Extinction by staging a "Dino-Mite Summer" sweepstakes.…

PetSmart Gets 'Inspired' July 23, 2014

PetSmart is extolling the virtues of pet ownership through a massive "Inspired by Pets" campaign. The integrated effort kicked off with an "Inspiration Waggin'" bus tour…

Neutrogena Gets Some More Kicks at Walgreens July 22, 2014

Walgreens is hosting an exclusive soccer-themed sweepstakes from Johnson & Johnson’s Neutrogena. Running June 29 through Aug. 2, the sweeps awards a trip to Los Angeles in September…

Abound Fits Right into CVS' New Labeling Program July 21, 2014

CVS/pharmacy launched a line of "healthier snacks" under its Gold Emblem private-label brand last month in tandem with a new food labeling program. The Gold Emblem Abound snack line…

Milk-Bone Makes a Call on Target's Pharmacy July 18, 2014

Target teamed with Big Heart Pet Brands to promote its own Pet Rx program and the manufacturer’s new Milk-Bone Brushing Chews. Shoppers who inquire about pet prescriptions at the pharmacy…

7-Eleven Goes All Out for Doritos Loaded July 17, 2014

7-Eleven pulled out all the marketing stops this month to launch Doritos Loaded, a food-service offering produced in conjunction with PepsiCo's Frito-Lay.…

From the Glossary (i)

Edge Crush Test (ECT)

A test of corrugated board to determine the force that will crush standard board while standing on its edge. The test measures the stacking strength of corrugated boxes and fiberboard.

Summit 2015 Call for Speakers
Recent Promotional Activity (i)

ShopRite P&G 'Buy More, Save More' Feature

July 7, 2014 ShopRite P&G 'Buy More, Save More' Feature

ShopRite tied in to Procter & Gamble's July 6 brandSaver FSI event (see Related Articles) with a full-page feature in its concurrent circular that offered:

  • roughly $60 worth of “Club Size Savings” on products from Tide, Bounty, Febreze, Pampers, Swiffer, Dawn, Cascade, Charmin, Iams and Duracell.
  • a $10 mail-in rebate — through a "Back-to-School" Visa gift card — with $30 purchase of various P&G products. Shoppers redeem the offer by mail.

A&P P&G 'Household Essentials' Features

July 7, 2014 A&P P&G 'Household Essentials' Features

Great Atlantic & Pacific Tea Co.'s A&P, Waldbaum's, Superfresh and Pathmark chains tied in to Procter & Gamble's July 6 brandSaver event (see Related Articles) with features in weekly circulars offering store loyalty cardholders $10 off a future receipt (via checkout coupon) with purchase of $40 worth of Dawn, Mr. Clean, Downy, Puffs or Cascade.

CVS P&G '$10 Gas Card' Feature

July 7, 2014 CVS P&G '$10 Gas Card' Feature

Procter & Gamble earned the bulk of the front page in CVS/pharmacy's July 6 circular as the drugstore retailer trotted out a periodic promotion (see "CVS Turns Up ..." in Related Articles) that offers a $10 gas card with $30 purchase of eligible products from multiple manufacturers. Featured P&G brands included CoverGirl, Pampers, Secret, Gillette, Charmin, Bounty, Tide, Dawn, Puffs, Pantene, Crest, Glide and Duracell.

P&G Walmart 'brandSaver' Insert

July 7, 2014 P&G Walmart 'brandSaver' Insert

Walmart tied in to Procter & Gamble’s concurrent brandSaver FSI event (see Related Articles) with a stand-alone insert in July 6 newspapers. One side of the co-op ad touted Rollback prices on Tide, Bounty and Charmin. It also kicked off back-to-school season by directing consumers to find a custom pallet display in stores that merchandises Bounty and Puffs under Walmart’s “Save 4 School” theme.

A Message from the Institute

Expo Registration Opens!

Join the world's largest gathering of shopper and retail marketing professionals Oct. 21-23 in Minneapolis. Register Today!

Next I-Seminar

Showrooming Showdown: How to Survive or Thrive in the Showrooming World August 7, 1:00 pm Central

I-Seminar Series

Learn go-to-market strategies that will help bricks and mortar retailers win in a showrooming world.

Upcoming Institute Events

View full industry calendar »

↑ Top of page

© 2014 Path to Purchase Institute, Inc. All rights reserved. | Terms of Service | Privacy Policy