Daily Field Reports
Safeway Feeds Dad Steak June 19, 2013
Safeway chains ran multiple circular features presenting various Father’s Day incentives in the weeks leading up the June 16 holiday.…
Purina Takes PetSmart to the Movies June 19, 2013
Nestlé-Purina joined with PetSmart for an account-specific promotion tapping into the summer movie season. In stores, dedicated endcaps merchandise custom shelf trays carrying exclusive…
Whole Foods Shills Grilling in Its Own Way June 19, 2013
Whole Foods Market kicked off summer grilling season with an "Animal Welfare Week" campaign touting its meat department offerings. A home page carousel ad and Facebook updates during…
Walgreens, Sally Hansen Throw a Party June 18, 2013
Walgreens teamed with Coty Inc.'s Sally Hansen this spring for a variety of in-store and online activities, including overlays to the nail polish brand's national "I (Heart) Nail Art"…
Kroger Makes Shopping Lists with P&G June 18, 2013
Kroger partnered with Procter & Gamble last month to conduct a company-wide "Win Your List" instant-win game. Running April 28 through May 11, the game required store loyalty cardholders…
Best Buy Targets Gamers with Turtle Beach June 18, 2013
Best Buy is incentivizing purchases of Turtle Beach gaming headsets. The electronics retailer is promising a free one-year membership to its Reward Zone Gamers Club Unlocked loyalty program…
CVS Harps on Apps June 17, 2013
CVS/pharmacy sought to expand its mobile presence this spring by releasing an iPad application and staging a unique promotion for its existing smartphone app. Launched on March 25, the…
Target Sets 'A Day for Dad' June 17, 2013
Target reprised a tactic introduced during the 2012 holiday season for this year’s Father’s Day campaign. As it did for the holidays (see “Target Dreams Big” in Related…
Dollar General Heads to Coke Country June 17, 2013
Dollar General and Coca-Cola Co. are conducting a summer-themed "Country, Cars & Cookin'" sweepstakes that will award two trips to a Dierks Bentley concert. Running April 22…
From the Glossary
Plasma screen
A type of flat-panel display or screen. Plasma screens are said to have better viewing angles than LCD screens, but use more power and are not as conducive for bright venues.
Research Articles
IRI's 2012 New Product Pacesetters
For the tenth consecutive year, the Institute presents IRI's annual "New Product Pacesetters" report on the most successful packaged goods launches of recent months. We again supplement…
Special Reports
World View 2013
Shopper Marketing's second annual report once again takes the “temperature” of shopper marketing around the world by querying consumer packaged goods professionals who work…
Special Reports
Retailer Receptivity to In-Store Tactics
The Path to Purchase Institute presents this guide — "Retailer Receptivity to In-Store Marketing Tactics" — as both a downloadable wall chart (see attached file at right) and a…
News
Institute Seeks Global Shopper Case Studies
The Path to Purchase Institute is seeking case studies to be considered for inclusion in “Global Best Practices in Shopper…
Marketing Toolbox
Retailer Promotion Guide
The attached Retailer Promotion Guide from Shopper Marketing and the Path to Purchase Institute presents information on the key seasonal promotions of 10 leading retailers. Sponsored by…
Recent Promotional Activity
Playtex Walmart 'Bonus Tampons' FSI
June 9, 2013
Energizer Holdings' Playtex gave a co-equity overlay to Walmart that plugged exclusive, “limited time” SKUs of Gentle Glide 360 and Sport containing eight bonus tampons. The FSI directed consumers to playtexplayon.com for information about the products.
The brand’s main FSI encouraged consumers to “pick your favorite Playtex tampons and save” while delivering a $1 coupon.
Gerber 'Everyday Giveaway' FSI
June 9, 2013
Nestlé’s Gerber touted an “Everyday Giveaway” sweepstakes celebrating its 85th birthday. Running on the brand’s Facebook page from April 7 to June 30, the sweeps awards a grand-prize $26,110 and one first-prize $585 daily. A QR code in the FSI linked to a Nestlé promotional page that redirected consumers to the Facebook entry page. Promotions.com, New York, handles.
Family Dollar 'We Heart Pets' FSI
June 9, 2013
Family Dollar used a two-page FSI to reprise a "We Heart Pets" theme (see "Family Dollar, Purina ... " in Related Articles) and promote numerous pet care products from Nestlé-Purina, Del Monte Corp., Mars Inc., Church & Dwight and Clorox Co. The FSI boasted that the chain carries “the same quality pet brands you want for less.”
Target 'Better. Believe It' FSI
June 9, 2013
Clorox Co.’s flagship teamed with Sun Products Corp.'s All and Snuggle for a co-equity FSI with Target (in some markets) that positioned the brands as “the perfect combo” for summer laundry needs. The FSI carried Target-exclusive coupons providing $1 off a Clorox purchase and $2 off a joint buy of All and Snuggle.
Upcoming Institute Events
- 2013 Shopper Marketing Expo October 8-10, 2013
- League of Leaders Fall/Winter Meeting December 10-11, 2013
Latest Job Listings
- Marketing Manager, Shopper - Drug Channel Buffalo Grove, IL · June 13, 2013
- Shopper Marketing Manager, OTC Fort Washington, PA · June 13, 2013
