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Daily Field Reports (i)
7-Eleven Gets Energized with Coke, Pepsi Exclusives

7-Eleven Gets Energized with Coke, Pepsi Exclusives April 24, 2014

7-Eleven showcased a trio of exclusive energy drinks this month from PepsiCo and Coca-Cola. PepsiCo's Amp Energy activated its sponsorship of NASCAR driver Dale Earnhardt, Jr./Hendrick Motorsports…

Target Taps into Pinterest for Product Inspiration April 23, 2014

Target is turning from big-name designers to popular Pinterest stars to develop its latest limited-edition product collaborations. The mass merchant is partnering with Pinterest power users…

Nestlé Shares Some 'Fresh Ideas' with Kroger April 22, 2014

Kroger joined with Nestlé to leverage March's designation as "Frozen Food Month" for a company-wide "Fresh Ideas from the Freezer" program. The retailer offered…

P&G Leads Home Depot's Spring Cleaning Team April 21, 2014

The Home Depot cleared out the seasonal department for a major spring cleaning program in February and March. Household cleaning products from a number of national brands were merchandised during…

Walgreens Rediscovers the 'Beauty Within' April 18, 2014

Walgreens amped up its “Discover Beauty Within” platform in March by launching an exclusive quarterly magazine and refreshing a dedicated website. The first issue of Discover…

Ahold Taps Hahn; Keptner Moves to New Role April 17, 2014

Ahold USA this week named long-time Hershey Co. executive Amy Hahn as senior vice president of marketing.…

A&P Deals in Frozen Food April 16, 2014

Great Atlantic & Pacific Tea Co.'s A&P, Pathmark, Waldbaum's and Superfresh chains leveraged March's designation as "Frozen Food Month" for a month-long coupon offer.…

P&G brandSaver: April 2014 April 15, 2014

Procter & Gamble showcased “Award Winners for Spring Beauty” in the April edition of brandSaver. Distributed on March 30 via News America Marketing’s SmartSource…

From the Glossary (i)

AOR

Agency of Record. A designation given by a client to signify a marketing agency's role as the primary source of a particular service or services.

2014 DOT Entry
Recent Promotional Activity (i)

ShopRite P&G 'Seven Ways to Save' Feature

March 31, 2014 ShopRite P&G 'Seven Ways to Save' Feature

ShopRite used a full tabloid page in its March 30 circular to present "Seven Ways to Save on Your Favorite P&G Brands" as a tie-in to Procter & Gamble's concurrent brandSaver FSI drop. (See Related Articles.) Totaling roughly $30 in savings off future receipts, the deals comprised:

Meijer P&G 'brandSaver' Features

March 31, 2014 Meijer P&G 'brandSaver' Features

Meijer tied in to Procter & Gamble's March 30 brandSaver FSI event (see Related Articles) with a pair of half-page features in its April 3 circular promising $5 off a future store receipt with purchase of $25 worth of the manufacturer's household brands or $20 in health & beauty products. Numerous other features throughout the circular contained bursts directing consumers to Sunday newspapers to find coupons for brands such as Old Spice, Olay, Secret, Gillette and Prilosec OTC.

Rite Aid P&G 'brandSaver' Features

March 31, 2014 Rite Aid P&G 'brandSaver' Features

Rite Aid tapped into Procter & Gamble's concurrent brandSaver FSI event with front- and back-page features in its March 30 circular that promised, respectively, $10 off a $30 purchase of household products and $7 off a $24 purchase of beauty SKUs. The back-page feature also contained a manufacturer's coupon providing $2 off a pair of Clairol items.

Additional features sprinkled throughout the tab presented the final price available for shoppers who redeemed brandSaver coupons. 

Target P&G Incentive Features

March 31, 2014 Target P&G Incentive Features

Target indirectly tied in to Procter & Gamble’s March 30 brandSaver FSI drop (see Related Articles) by devoting most of the back page in its concurrent circular to the manufacturer’s brands:

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