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7-Eleven Tests Mobile Text Promotion
7-Eleven last month conducted a mobile marketing test at approximately 200 stores in San Diego. Consumers who texted "fast" (or, "rapido," the Spanish translation) to a promotional number received a coupon for a free Slurpee, Big Gulp or coffee.
Lowe's Inks HGTV Deal
Lowe's signed a marketing pact with Scripps Networks' HGTV that makes
Target Pops Up Temporary Holiday Shops
Target is using temporary shops and technology to reach beyond its stores for holiday shoppers.
Trends in Media Advertising and In-Store Merchandising
Presentation highlights from the P-O-P Senior Executive Congress
Chart 1: Measured Media Advertising Expenditures for Alcohol Products, 1980-97
Dollar figures reflect 1997 Dollars, adjusted for Inflation in national advertising costs.
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