After a few months of rumblings, CVS Pharmacy has officially launched CVS Media Exchange (cMx), a new digital media advertising platform that aims to connect brands with new and existing shoppers through highly targeted content.
Mondelez International enlisted Ripple Street to host some 256 beach-themed parties at consumer homes to drive trial of new Sour Patch Kids "Heads" and Swedish Fish "Tails" at Target.
Danone North America's Oikos Triple Zero is activating its sponsorship of the National Football League Draft with an “Extra Point” instant-win game and sweepstakes at Kroger.
In Path to Purchase IQ’s annual Trends Report, we asked respondents to rate nine retail digital media platforms based on their relative strengths in effective targeting, performance measurement, ROI, data sharing, sales growth and creative freedom.
Target and General Mills are running a sponsored Facebook update promising shoppers a free S'ip by S'well water bottle from Can't Live Without It with purchase of $15 worth of General Mills "wholesome snacks."
In this session from the 2019 Path to Purchase Expo, Edge by Ascential's vice president of global education Chris Perry provided a candid, objective overview of the current retail media landscape.
Revisiting a topic we raised in a similar question in our Trends 2017 report, we asked brand marketers which touchpoints are most and least important to their digital marketing strategy.