Atlanta -- Prepaid phone cards have come out from behind the convenience store counter. And the technology that allows their emergence into the world of consumer accessibility demands a new focus on merchandising.Wayne Washer, executive director of sales for
Mass merchant stores are the one-stop shopping destination for millions of Americans. Marketers share their tips for creating P-O-P that slices through the clutter and makes the cut with retailers.
Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances.
Choosing eyeglass frames is often a challenge for consumers because the frames frequently are spread out across an entire, unwieldy wall. The "eye-wall" approach to presentation also makes it tough for manufacturers to differentiate their products.
Targeted for the gay market, this sign rotates on a center axis, creating visual interest. Motion and reflectivity work to convey a retro feel, reminiscent of the disco era.