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CVS Media Exchange Moves to Standardize Metrics
CMX has implemented multiple enhancements to align with IAB’s set of industry guidelines for retail media and measurement.
International
Retail Radar: Retailers Collaborate on Promotions, Causes
Recent retail news includes 7-Eleven helping Tetris celebrate 40 years with new merch and a contest.
Hall of Fame Profile: Stephen Bettencourt
Although Stephen Bettencourt has both undergrad and graduate degrees in management science, a professor opened his eyes to the world of marketing research, and from then on, he had a new passion.
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