In the latter 1980s, product marketers were exposed to the fIrst wave of information made possible through the then-emerging technology of checkout scanning.
Space efficent design of the "Twister" display has allowed Empire Brush to reach into supermarkets and drug stores with "Dirt Catcher" broom promotion.
What looks like a bottle of Vaseline sunblocker turns out to be a 5-feet tall inflatable replica that is hanging from the ceilings of food and drug stores.