As part of a larger growth strategy, Kohl's has grown its home goods assortment by 40% and unveiled plans to launch Babies R Us shops at 200 stores in the fall.
The specialty retailer is an early adopter of an integration between omnichannel ad company Clinch and data collaboration platform LiveRamp that brings another layer of insights to campaigns that are tied to an offline action.
The store-within-a-store concept spans 1,245 square feet within a Macy’s flagship and stocks thousands of confections, novelty products and candy-themed gifts.
As part of WHP Global's plan to resurrect Toys R Us in the U.S. and expand its physical footprint across the globe, this store will open in November and launch interactive experiences and vendor product demos in 2024.
The format allows for plenty of product display opportunities with movable shelving, counters for product sampling and available space for local events and partnerships.