Toy, Hobby, & Games

A new line of kids' clothing would be positioned away from the toy department; Giant Lego blocks created a bridge between the two departments. Rotational molding produced the blocks within the set tolerances as a single-piece construction, with tooling at a third of the cost of injection molding.

Considering much of its merchandising outdated as compared to its product, Sega of America is overhauling the fixtures in more than 6,000 stores, as well as developing a number of temporary units.

Acclaim is using P-O-P as part of its integrated marketing plan for Mortal Kombat, the popular arcade game that is now available for home use. At this point, however, all retailers have seen are computer-generated drawings of the P-O-P.

Robert Nielsen & Associates Ltd.Turbo Technologies Inc.Multiple Materials: Floorstands

Driving sales of retailers' seasonal products, the Up, Up and Away Easter environment appeals to all the senses.

Determined Productions Dinosaur DisplayApplause Inc.

Excitement and interest were accomplished through graphics, structural design and fine line screen flexo printing.

Hands-on displays give consumers an added push toward purchasing electronic learning aids and electronic preschool educational products.

Sega's product showcase display is suited for endcap use.

Changeable graphics highlight this etched-litho motion sign.

Despite its $300 price tag, retailers are rushing to buy the Kids' Praise fixture. Winning a Grammy helped bring attention to the line of music.

"We know that more buying decisions are being made at the point-of-purchase," says Laura Seitz, manager of merchandising services for Mattel Inc.