Toy, Hobby, & Games

A seasonal aisle sign for Toys 'R' Us tied Mattel products to a credit card promotion.

"We know that more buying decisions are being made at the point-of-purchase," says Laura Seitz, manager of merchandising services for Mattel Inc.

Revell-Monogram, Morton Grove, Ill., the world's largest manufacturer of model kits, from cars to airplanes, is going after distribution in non-traditional locations with a new Hobby Center merchandiser."The objective is to get distribution in stores not currently carrying our kits, like drug and g

The Revell-Monogram Hobby Center takes up a minimum of floor space.

Texas Instruments' educational products display is designed to work with the company's new products, as well as established ones.

The Big Bird display features an actual operating model with a 90-second demo tape.

More and more parents and children are trying Texas Instruments' educational products before buying, thanks to innovative point-of-purchase displays that give them out-of-the box, hands-on experience.From a specially-designed shelf display complete with instructions, they can operate Texas Instrume

TSR's new version of D&D gets an upscale treatment via a castle-looking floorstand.

Retailers buying TSR Inc.'s new Dungeons & Dragons game are supplied with a free merchandising center "guaranteed to grab customers' attention and boost sales."The Lake Geneva, Wis., company prepacks the castle-like displays with six of its role-playing adventure games, which can be continually res

An oversized reproduction of the TNT package was employed in the display design to reinforce product identification.

A lighted sign for Nintendo's hand-held Game Boy system by Fiberoptic Lighting Inc. helps build in-store excitement.

A revolving globe by Frank Mayer & Associates (above) and an interactive demonstrator for the Super NES system by Thomas A. Schutz Co. are two newer units.